Mastering the Unseen: Elevate Your Personal Branding Beyond Logos and Websites

Introduction:

In the expansive world of business, branding takes center stage, commanding significant attention, time, and resources. Yet, amidst the focus on product and business branding, the most influential brand often goes overlooked – YOU. Your speech and self-presentation can wield unparalleled power in shaping your personal brand and, consequently, your business success, branding beyond logos and websites.

Assess Your Verbal and Physical Branding:

To gauge the impact of your verbal and physical branding, seek honest feedback from a trusted colleague or, better yet, record a brief video of yourself. While watching the playback might be uncomfortable, it's a valuable tool to understand how others perceive you.

Improving Your Verbal and Physical Branding:

The good news is that you have the ability to enhance your verbal and physical branding significantly. As an expert in the field, I specialize in transforming speech and presentation skills into valuable assets for personal branding. My journey from initial disaster to mastery attests to the transformative power of dedicated improvement.

What Your Body Language Says About Your Brand:

Consider what your body language conveys about your brand. Does it align with the compelling content on your website, or is there a disconnect? A simple video recording can provide insights into the non-verbal messages you communicate.

The Power of Body Language:

Your body language communicates volumes. Take a full-length mirror selfie to face the reality of what others see. This non-verbal language plays a crucial role in business interactions, influencing potential clients, partners, and even dates.

Mastering Posture for Confidence:

In my personal journey, I confronted the prospect of poor posture and developed techniques and exercises to maintain a strong and straight body alignment. Clients I've assisted often speak in awe of the posture-mastery process, highlighting the transformative impact on confidence.

Key Facts on Posture and Core Muscles:

• The function of back and shoulder muscles is not to hold your body erect.

• Core muscles are designed to keep you aligned and strong.

• Good posture is achieved by grounding your torso in the pelvis and building up with core muscle.

Empowering Posture Exercise:

Tap into your power source (root chakra) in the pelvis. Channel this energy down your legs, grounding it into the earth. Return the energy to your power center, guiding it up through your torso, neck, head, and out through your eyes. Repeat this exercise regularly, particularly before speaking engagements or events, to present yourself with confidence and power.

“The highlight for me of working with Sally was the concept of developing a “Superhero” persona to help focus your self-confidence and provide a framework for practicing what we had learned about posture, eye contact, tone of voice, etc. Having experienced a difficult personal situation shortly after this workshop, I drew a lot of strength from that “Superhero. Thank you! ~ Will H, NJM

Conclusion:

Your personal brand is a dynamic force, shaped not only by product or business branding but also by your speech and self-presentation. Embrace the opportunity for improvement, utilizing feedback and self-reflection. Remember, mastering your verbal and physical branding can be a transformative journey from initial challenges to lasting success. If you're ready to take on this challenge, I'm here to help. Click here to Contact Sally for a free consult.

Sally Morgan, award-winning singer-songwriter, speaker development trainer, author, speaker, brings her performance experience acting/singing on stage/TV and expertise as a voice trainer/public speaking presentations trainer to help you achieve unshakeable confidence, expert status and authority through powerful communication skills.

Ms. Morgan is the author of 125 Secrets to Help You Speak Like a Pro; Sing Like You Speak®: Your Key to Vocal Excellence; and Did You Say “Rude Kernel” or “Root Canal:” Accent Modification for Dental Professionals.

Sally’s expertise and infectious energy make her a sought-after speaker who fascinates her audiences and challenges them to become vocally empowered and professionally polished. She is a frequent presenter at actor unions, national theater and professional vocal trainer associations such as SXSW®, AFTRA, ATHE, VASTA, MTEA, SAG, Actors Equity, Voice Foundation, SAG Conservatory and NYSTA.

You can see and hear some of Sally’s clients on Broadway stages, Off-Broadway, in Regional Theater, on Major Label Recordings, Network TV, NPR and in Federal Courts, the PA House of Representatives, and the U.S. Senate.

Sally@SallyMorganVoice.com